Client BIAP Systems, Inc. designs software that changes the way we think, access and manage information through automated information retrieval. Challenge BIAP partnered WebCritical to design a Web site to enhance their corporate image and launch their flagship software product, GOtrieve. The design incorporated a robust marketplace in order to facilitate evaluation and purchase of GOtrieve and its components. Solution WebCritical developed the design, content, information architecture and user interface that resulted in a comprehensive site offering software evaluations, a simple purchase process, and information about BIAP and its products. The visually appealing, intuitive interface presents a viable brand identity and clearly delivers their marketing message. The site offers the user an abundance of information on the capabilities and value of GOtrieve and other BIAP products as well as the ability to easily download evaluations. WebCritical provided the initial technology architecture and platform selection including the usage of J2EE architecture, Enterprise Java Beans, Java Server Pages, BEA Weblogic 5.1 and Oracle 8i. Additionally, WebCritical: Created the site design integrating the existing logo. Designed a visually appealing, intuitive user interface. Integrated the BIAP marketing message with original content. Developed a simple and straightforward marketplace approach for disseminating evaluation copies. Results The newly designed site was launched November 2000 with a distinct identity and user interface that effectively represents BIAP and their products as a viable competitor in the information services industry.