www.bookadventure.com

Book Adventure is an online, non-profit reading program designed to encourage reading and comprehension for students in grades K-8. The site’s growing audience required an enhanced user interface, additional content and more effective technology support.

WebCritical redesigned the user interface to complement BookAdventure's goals and objectives, consulted on and created content features to encourage parent and teacher participation and redesigned the technical architecture, reporting/approval/submission process.

As a result of the creative and technical redesign, the Baltimore Business Journal recognized BookAdventure.org and WebCritical with an Innovative User Experience Award.