Client BookAdventure was created by Sylvan to supplement their 780 Learning Centers in North America and Asia by providing online reading and comprehension tools for students in grades K-8. Challenge To support BookAdventure’s growing audience, the Web application required a redesign with an enhanced, more intuitive user interface, additional content and more effective technology support. Solution Sylvan’s primary objective for BookAdventure was to entice users to engage in the site and become active participants prior to registering with the application. WebCritical’s new application design successfully completed this goal by providing a more intuitive user interface, additional content features and engaging tools that turned browsers into active application members. WebCritical also provided technology improvements and support for the site through redesign of the technical architecture and reporting/approval/submission process as well as support and training of Sylvan personnel. The growth and support of the application was a multi-phase process. WebCritical identified initial steps to rapidly repair bugs in the existing application, then offered strategic expertise to direct the next steps for the growth and development of the technology and user interface. Incomplete, non-working site features were repaired and improved and the front and back-end configuration support for the first Book Bonanza Reading Contest were designed and integrated. In the second phase, WebCritical created a more engaging user interface, focusing on children with little to no Internet experience. Parents and Teachers sections were created to offer more opportunities for involvement in their children’s education process and to encourage registration. The ASP (Active Server Pages), SQL and HTML were managed and daily maintenance support was provided including short-term site fixes and long-term solutions in response to daily client requests. The final phases included: Enhancement of existing components Daily and seasonal content replacement Knowledge transfer and training of BookAdventure personnel Consulting for back-end architecture redesign Contest launch and management Strategic growth planning Results The BookAdventure application successfully enhances Sylvan’s operations by increasing market exposure and providing an alternative learning experience for their audience. The Web application boasts over 4,000 book titles and supports more than 1 million quizzes annually. As a result of the creative and technical redesign, the Baltimore Business Journal recognized BookAdventure and WebCritical with the Innovative User Experience Award.