www.uparents.com

On Campus Marketing is a leading direct marketer in the higher education market, selling school endorsed products such as linens, and care packages to the parents of college students. As a direct marketer, OCM understood the importance of leveraging the Internet to improve its customer service and make the business processes more efficient.

WebCritical took OCM’s direct marketing model and developed it for the Internet enabling consumers to purchase the OCM products through Uparents.com and university branded online stores. The user interface, content, application architecture and customer relationship management tools were developed by our creative and technical team.